Grocers are finding that offering fuel rewards can boost loyalty, spend and gift card purchases.
These programs have expanded over the years in many retail locations with a focused message: Shop here and receive discounts on fuel. The programs are simple: The shopper gets points by shopping with a loyalty or rewards card.
After a certain level of points or purchases is reached, the customer is eligible for a per-gallon discount at affiliated gas stations.The inclusion of gift cards has ramped up the appeal of the gas rewards program since shoppers can use their gift shopping to gain rewards for themselves, or as some savvy consumers have learned, they can buy gift cards for their own purchases and earn fuel rewards at the same time.
Benefits to the Grocery Retailer
When shoppers buy gift cards that participate in a gas rewards program, they tend to buy more gift cards, more often and for more occasions.
Gas Plus Gift Benefits All
Share this article with your social network, just click below to share now!